Privacy Policy
Last updated: 2026-11-05.
Who publishes this site
This site is published by Heat Pump Cost Guide, an independent research site covering heat pump costs and incentive programs. Contact: [email protected], or via the contact page.
Information we collect
This site is static. We do not ask you to register, and we do not collect names, addresses or payment details. What is collected automatically:
- Server and analytics data: page requested, referrer, approximate country, browser type. This is aggregated and is not sold.
- Advertising cookies, if ad serving is enabled on the page you are reading.
Advertising
This site may display advertising served by Google AdSense. Google and its partners use cookies to serve ads based on your prior visits to this and other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the Internet.
- You may opt out of personalised advertising at Google’s Ads Settings page.
- You may also opt out of a third-party vendor’s use of cookies for advertising at aboutads.info.
We do not pass your personal data to advertisers. Ad targeting is managed by the ad platform on its own identifiers.
Do Not Sell My Personal Information (CCPA)
We do not sell personal information. Advertising cookies used by our ad partner may be considered a “sale” or “share” under some US state privacy laws. Where that applies, we honour Global Privacy Control, and you can request opt-out through the contact page.
GDPR and consent (EEA and UK)
Where consent is required, we use a consent management platform configured through Google AdSense before advertising cookies are set. You can withdraw consent at any time via the site’s consent tool.
Third parties
- Cloudflare hosts and delivers this site and may process basic log data.
- Google (AdSense, Analytics if enabled, Fonts if used) may set cookies for advertising.
- Affiliate networks may set a cookie if you click a partner link, to attribute a referral.
Retention and rights
We retain no directly identifying records of our own. You can request access, correction, deletion or restriction via the contact page, and we will act within the period required by your local law.
Children
This site is not directed at children under 16 and we do not knowingly collect their data.
Changes
Material changes to this policy get a new date at the top of this page.